It’s More Than Just Numbers

We specialize in helping both healthy businesses and distressed businesses to grow, transform, uplevel, and expand in unpredictable environments with strength and predictability— in both the good times and challenging times alike.

Without the proper road map— growth can be as challenging to master during great times for your company as it can be during very difficult times. Logistics of growth need to be handled in such a way that takes care of the future— while doing the best to retain customers and keep your company’s good reputation in the short term, whenever possible. We can help you do that sustainably and efficiently.

It is also critical to properly identify the patterns in and around your business and industry so that you can prepare to not only brace and survive difficulties— but to be able to adapt and thrive during even the worst economic downturns, government shutdowns, and other external threats.

We at Its More Than Just Numbers know how to do that and we have a proven track record of making the best of the worst— as well as the best of the best.

Hiring the right personnel at every level can seem nearly impossible.

From the minimum wage employees in the mailroom to the C-Suite members in the corner offices— most Business Owners and CEO’s will tell you that finding the best person for the job can sometimes be a frustrating and near-impossible task.

However, there is a secret that very few people know— the number of truly-bad employees out there in the world is small. Your existing staff may seem mediocre— or even lazy— but if you know how to increase and cultivate employee buy-in, your current workers can be transformed into the dream team you never knew you had.

Knowing these secrets can also be used in fixing your hiring process so that you will get even better people to begin with. And— after you get your golden employees— we can help you to retain your newfound talent when you get them so that other companies will have a very difficult time poaching your star players.

We at Its More Than Just Numbers specialize in getting employee buy-in at every level— leaving businesses with better employees than they even imagined could exist.

Profit

Whether a business is unprofitable and needs to become profitable, or whether a business is already profitable and is ready to expand to become more profitable— at the end of the day every business needs to make a profit. Even the so-called “non-profit” businesses need to generate enough revenue and/or donations to continue to do the good in the world that they are trying to do.

Almost every business in existence could be making so much more money than they currently are making. And the profit of any company can almost always be increased with very little additional overhead— many times even no additional overhead.

Performing this kind of magic requires “outside-the-box” thinking and using proven methods to find hidden revenue within an existing company. We at Its More Than Just Numbers specialize in helping businesses to find these hidden sources of revenue which— when found— increase profit almost immediately.

Acquisitions and Mergers

Acquisitions and mergers are challenging tasks that can go wrong very easily.

Everything from the legal technicalities to the interim leadership you trust to make the transition has to be top notch. It is a critical time that, if done correctly, will catapult your newly-acquired or newly-combined businesses forward. If done incorrectly— it can tank everything.

Every single one of our services comes into play in mergers and acquisitions.

We at It’s More Than Just Numbers specialize in making sure that these transitory times are used to their full potential and set the company or companies up for phenomenal success.

Sales and Marketing

Sales and Marketing are obviously crucial to every business.

The way in which each business goes about sales and marketing may vary— but the need for them to succeed is the same. And whether a business has thousands of employees or is a fairly-small operation— getting these two aspects to work together with cross-functionality is imperative.

Every marketing effort and every marketing dollar spent should be leading to sales.

All of this needs to happen as efficiently as possible. We at It’s More Than Just Numbers specialize in helping Business Owners and CEO’s identify the relationships and patterns between Marketing and Sales so they can be streamlined together into a powerful combination to rocket business revenue forward.

Powerful Execution

The best ideas, strategies, project, and plans in the world mean absolutely nothing if they are not properly executed. Even healthy companies can leave millions of dollars sitting on the table if there is any waste in their execution of any aspect of their business.

And a struggling company can die on this point alone if it is not corrected.

Successful change initiatives across the company must be organized and executed with decisiveness and precision. We at It’s More Than Just Numbers help optimize the execution processes at every level of a company— to the point where things that were once just a dream become an efficient reality.

Cohesive Alignment

Having your entire company on the same page is a difficult feat to accomplish.

This requires a combination of hiring the right personnel, getting buy-in from existing personnel, clear and open lines of communication between employees and departments, and implementing a rock-solid execution system.

It especially requires good leaders who know how to make sure every person knows the plan, believes in the plan, and is helping to execute the plan. And the only way to do all of that is to make sure the plan is a good one to begin with that can work in harmony with every department. We at It’s More Than Just Numbers specialize in this kind of optimization harmony.

Effective, Streamlined, Revenue-Based Planning

In order to execute a great plan, you have to first have a great plan.

And while you never want to get stuck in the planning process because, as Patton once said, “A good plan violently executed now is better than a perfect plan executed next week”— it still has to at least be a good plan.

Creating the correct strategic plan for your company’s future growth and facilitating effective planning meetings are crucial. This requires a strong understanding of the relationships and patterns between your own organization, as well as being able to identify and correctly predict the patterns and relationships outside your organization that will effect you whether you like it or not.

We at It’s More Than Just Numbers specialize in helping you cut through all the noise and distractions and clearly see only what matters in a way that you can effectively create good plans that will be able to be quickly implemented and executed in a way to catapult your business forward faster and further.

Communication That Drives Your Business Smoothly Upward

Internal collaboration and communication can present a significant business challenge. Now more than ever, as the rise of remote work is upon us, communication and alignment will suffer if you do not have a solid operating communication system for your business.

This is not just about finding the right CRM or software. Technology can aid communication in ways people 100 years ago never dreamed. But at the end of the day it is going to come down to humans.

Your communication systems and procedures need to be so clear that every employee knows what they are supposed to do and then do it.

It needs to be effective and streamlined as well. In this digital age we live in, it is easy to over-communicate. And over-communication is just as destructive as not enough communication.

Balance and efficiency is an absolute must. We at It’s More Than Just Numbers specialize in cutting through all the noise and finding the right relationships and patterns to make communication effective and streamlined.

Focus

Focus may be one of the most important aspects of any business.

Only those who know where they want to go and have a clear plan to get there can arrive at their desired destinations.

As the Cheshire Cat once pointed out to Alice— if you do not know where you want to end up, it does not matter which way you go. Lack of vision and a clear plan is death for any business.

Priorities may change, and any good vision should be clarified and strengthened over time— but focus is necessary to keep your teams and management working in the right direction.

Focus can save you and your organization countless time in avoiding unnecessary re-work.

We at It’s More Than Just Numbers specialize in keeping that clear vision well-defined and on making sure that all departments, projects, and energy gets spent moving your organization in the right direction— forward, toward your clearly-defined goals.

Strategy

Strategy begins with a rock-solid, crystal-clear, vision. Developing and executing the right products, customer acquisition strategies, and growth strategies is a constant and crucial facet of any organization.

Many have discovered the countless benefits of hiring an outside consultant who specializes in strategic planning and execution for the tactical advantage and flawless implementation of a clear path to massive revenue with simple incremental steps.

Our founder has worked in that capacity over the past 20-plus years and has been offered huge fees for just this one service alone.

And although he loves that kind of challenge and thrill— he believes it is so much better if the Business Owners or CEO’s learn how to do what he does for themselves.

Hiring a consultant may solve the immediate problem. But being able to solve your own problems is a gift that keeps giving. That’s why our highest-level services include time-efficient private coaching for CEO’s and Business Owners.

We at It’s More Than Just Numbers specialize in helping Business Owners and CEO’s become their own consultant so they can go back to the well again and again and again as new challenges arise.

Staying Ahead of the Competition

Many people are obsessed with staying ahead of the competition.

It is important to be competitive and to be aware of your competition.

However, Business Owners and CEO’s need to be very careful that they do not fall into an obsession trap. The best way to be competitive is to make your organization the best it can be at every level— to focus on your own excellence to automatically surpass the competition.

Another key to being competitive is to find, create, and foster key relationships that benefit both parties. This kind of symbiotic relationship will naturally make you competitive in your field. We at It’s More Than Just Numbers specialize in fostering relationships and creating strong allies that boost the bottom lines for everyone involved.

Conquering Overwhelm

Overwhelm can be a serious problem for Business Owners and CEO’s.

Often the worst cause of overwhelm is the time-demands required to keep a business running and growing. Most Business Owners and CEO’s accept this as normal and unavoidable.

This simply is not true.

There is a way to get your organization running so smoothly that you could almost never work again and still reap the benefits.

However, this sort of automation does not happen by accident.

If you keep going the way you are going right now— things will likely remain the same.

The demands on your time will never get better or easier by waiting. Only taking the proper steps and appropriate action can set you free.

This may temporarily require you to make the time to learn and implement the things that will save you so that your life becomes a little more hectic in the short run. However, in the long run— starting in the not-too-distant future— it will free you up to spend more time with your family and friends and to be able to do the things you want to do when you want to do them.

We at It’s More Than Just Numbers specialize in helping Business Owners and CEO’s to find their work-life balance and exit strategies in less time than most people think is possible.

Economic Analysis, Strategic Planning, Financial Analysis, and Market Analysis

While these things are often very much the nuts and bolts of any operation— and can sometimes be farmed out entirely— they still need to fit in with your overall focus, goals, plans, and execution.

As it says in our name— it’s more than just numbers. However, numbers matter. Elegance and efficiency in numbers is important and the owner has to know the numbers even if he or she knows little about accounting.

We at It’s More Than Just Numbers specialize in making sure that when you do need to look at the numbers, that the overall vision is still in place. We know what you need to know so that you can understand the critical aspects of finance without getting a degree in finance.

True Value Creation

If you have something everyone needs— people will beat a path to your door to get it. Creating value is key to making everything else in your company easier. We have key strategies to help you ensure you are creating the most value in everything you do. We at It’s More Than Just Numbers specialize in helping companies create real value.

Impressive Value Delivery

You have heard under-promise and over-deliver a million times. But when it comes to value— it’s true. Only value that is delivered to your customer counts. We help you take your business from concept to delivery in a way that provides ultimate value to your consumers. What do you think that will do? We at It’s More Than Just Numbers specialize in helping companies make sure they deliver on the promise of their value.

Real Ideal Customers

If you know who your ideal customer is— you are ahead of 90 percent of the other businesses. Truly and effectively defining this one thing can be a key to quickly increasing existing streams of revenue as well as helping to find and quickly develop New revenue streams. We at It’s More Than Just Numbers specialize in the key methods that work fast to do this right.

Real Ideal Products and Services

Once you know your ideal customer— you must have the ideal product. So many factors go into this. We at It’s More Than Just Numbers have proven methods to quickly determine the ideal product and to quickly determine the whole pathway from concept to delivery.

Distribution Channels

Must be efficient and run properly from start to finish. We at It’s More Than Just Numbers specialize in optimizing distribution channels to make them effective and efficient.

Proper Usage of Traditional Advertising and Social Media

Utilizing advertising and social media properly. Doing this is key to spending money efficiently with the most outcome on the bottom line when it comes to your marketing budget.

We at It’s More Than Just Numbers know how to help our clients find the best methods to reach their ideal customers— even on those occasions when reaching the perfect clients and customers means NO advertising of any kind.

Keeping Your Company In Its Lane

While the world is currently obsessed with taking political stands on a variety of issues— most businesses are best served by sticking to creating a valuable product or service and marketing it to their target audience.

Regardless of what country you are from or what political views you have— it is best to avoid the temptation to strongly associate your company with any one cause.

This does not mean you cannot be active and support causes you love— but it is best to do so in smart ways that don’t tie your company to your personal feelings.

Take America for example.

One company may have a product that is loved by both conservatives and liberals alike.

And if the company stays out of politics— it can continue to serve both the liberals and conservatives. However, the day the company decides to come out in force behind any one political candidate or policy on either the conservative or liberal side of the isle— that company will be forever-branded as liberal or conservative and will automatically alienate half of the country, possibly permanently.

This is, of course, a choice that any company has the right to make— if all affected, such as the shareholders and the board, are in agreement.

But if you are in business to make money— it is much better to focus on causes and needs that unite everyone, rather than taking controversial stances that immediately divide and anger others.

We at It’s More Than Just Numbers specialize in fostering a strong neutral position— or in strategically making the decision to break neutrality in the best way possible for your bottom line.